To unlock the full flavor of your tea, start with fresh, high-quality loose leaves. Use your tea within 6–12 months of purchase to enjoy its peak aroma and taste. For the best experience, measure your tea accurately—typically 1 teaspoon per 6–8 oz of water. Adjust to your taste preference.

Water quality and temperature are just as important. Use filtered or spring water for a cleaner flavor profile. Steeping temperatures vary by tea type:

White & green teas: 160–180°F (71–82°C)
Oolong teas: 180–200°F (82–93°C)
Black & herbal teas: 200–212°F (93–100°C)

Overheating can scorch delicate leaves, while water that’s too cool may leave your brew flat.

Steep times matter too:

Green & white teas: 1–3 minutes
Oolong teas: 3–5 minutes
Black & herbal teas: 4–6 minutes

Use a strainer or infuser that gives the leaves space to bloom fully, especially for herbal and floral blends. For iced tea, double the tea amount and steep as usual, then pour over ice.

Store your tea in a cool, dry place away from light, air, and moisture—preferably in an airtight container.

With a few thoughtful steps, you can bring out the rich, layered personality of every blend. Steep, sip, and savor.